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- Introduction of AdWords
- Google AdWords Account Set up
- How PPC Works
- PPC Campaign design
- Keyword research tool
- Keyword match types
- Ad group setup
- Search Advertising
- Dynamic Search Ads
- Display Advertising
- Remarketing
- Gmail Ads
- Shopping Ads
- Video Advertising
- Universal App Campaign
- Conversion Tracking Code
- Optimizing Keywords, CPC , Ad performance , Budget , Billing , Reporting Techniques
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